"I consider myself a very lucky person, because in many of the challenges or campaigns I was involved in, I managed to achieve the maximum goal. I have won many World Championships, both in Europe and Italy, and I have won the America’s Cup twice. I consider myself a privileged man. But as a sportsman, I think the best moment of my career is yet to come."
  
"You’ll never make it". These are the words that Massimiliano "Max" Sirena', Skipper and Team Director of Luna Rossa Prada Pirelli, heard at the beginning of his career, of his journey towards the many successes achieved both in Italy and around the world. 
 
Sailing will become his life and that young Max Sirena will reach milestones never before achieved by an Italian sailor. He has won the America’s Cup twice, the most famous trophy in the sport of sailing, and is now at the helm of Luna Rossa, the Italian team, symbol of Made in Italy in the world. 
 
Together with the Skipper and Team Director Max Sirena, participants will have the opportunity to understand how, on sailing as in the company, in turbulent times as well as in more serene ones, the important thing is to have a direction to follow with passion and commitment, aware that every decision, If taken together with the team, it can make a difference.