"So we do: we start from an idea, but then there are the different perspectives until we find the correct one. If that project, the object that comes out of it, does not convince, we change perspective, as to always be proud of what we have created". 

In this meeting, participants will have the opportunity to explore the world of Ferrari and the process behind the creation of a 4-wheel style masterpiece. Meeting the mind from which the idea is born, they will understand how, with audacity, passion and the sharing of different perspectives, that same idea can be transformed into a successful result. 

Participants will have the opportunity to meet Flavio Manzoni, Ferrari’s Chief Design Officer and Director and Creator of the Maranello Style Centre, who will tell the story of a passion cultivated and turned into profession. He successfully managed to elevate Italian style to a high level, with a perfect balance between innovation and creativity and a winning combination of functionality and design. We will meet him at the historic Ferrari Museum, home of the most iconic cars ever.  
 
In particular, thanks to his testimony, participants will be able to: 

• Be inspired by the experience of a designer who, with curiosity and tenacity, has contributed to the creation of some of most iconic cars: an Italian excellence in the world 
• Understand how, to turn an idea into a masterpiece, they need the right balance between passion and talent as well as teamwork that can enhance each person’s skills 
• Receive insights on how to develop the awareness needed to recognize their best insights and carry them forward with courage and determination.

Finally, participants will have the opportunity to visit the Ferrari Museum to see with their own eyes some of the creations designed by Manzoni and other historical designers of the brand.