With an area spanning 29,000 square meters and a €113 million investment, the Rocco B. Commisso Viola Park is now Italy's largest sports center, hosting all 20 teams of ACF Fiorentina, from the men's and women's first teams to the youth squads.
 
Within this cutting-edge European facility, both in terms of technological innovation and efficiency and sustainability, participants will have the opportunity to engage with Alessandro Ferrari, General Manager of Viola Park, to understand the strategic and operational choices of a growing team that, in recent years, has reached two Conference League finals, one Coppa Italia final, and three consecutive qualifications for European competitions.
 
In particular, through his insights, participants will:

• Gain valuable lessons on how to turn defeats into victories and achieve goals through strategic planning, foresight, and bold decisions;
• Reflect on the importance of personal development as well as teamwork, understanding how in a sports center, on the field, and in business, creating the right synergy is always the only way to grow, compete, and succeed.